Date: 20 Sep 2015

Apollo Gleneagles Hospitals, Kolkata, a perfect blend of technological excellence, complete infrastructure, competent care and heartfelt hospitality has taken a unique campaign to commemorate World Heart Day this year. The “Love Your Heart” initiative is all about loving one’s heart and taking care of it. The campaign comprises various tips to combat heart diseases and the focus this year is on being active by exercising and indulging in other physical activities to keep the heart fit.

The week long campaign was flagged off by the Hon’ble Governor of West Bengal, Shri Keshari Nath Tripathi in the presence of Dr Rupali Basu, President & CEO, Eastern Region, Apollo Gleneagles Hospitals, Kolkata Group, India at the Raj Bhavan today.

The purpose of this initiative is to generate awareness on how to keep the heart healthy and spread this message among as many people as possible by making them a part of this campaign.

Love your Heart Campaign

Love your Heart is a simple set of practical measures proven to be highly effective in caring for that resilient little muscle- the human heart. Its advantages are endless and scientists and doctors around the world are in agreement too. It involves no drugs, no high costs and no side-effect. It is recommended for all ages and sexes.

Love your Heart Tips:

Eat Healthy- Eat more fibre and hold the salt

Beat Stress- Don’t lose sleep over it

Get active- Run and exercise

Quit Smoking- Smoke one cigarette less everyday

Get a heart check- To see how your heart is doing and follow this up every year


Speaking on the occasion Dr Rupali Basu, President & CEO, Eastern Region, Apollo Gleneagles Hospitals, Kolkata Group, India said,

“Cardiovascular diseases are rarely inherent. Most deaths caused by heart disease are due to unhealthy lifestyle choices. By and large there are five main factors that are responsible for heart diseases: an unhealthy diet, smoking, inactivity, stress and not getting regular heart checks. Heart checks are especially relevant for those who are above 35 years of age and have previously suffered from a heart ailment. What is extremely clear is that heart diseases are preventable. Which is why, we have come up with Simple Five Solution - Eat Healthy, Beat Stress, Get active, Quit Smoking and Get a heart check. Following these practices ritually, can give one a good chance of staying away from heart diseases”.

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Ms. Anjali Singh

Public Relations & Branding

033 2320 3040 | Extn: 5513

033 4420 2011 | Extn: 5513

anjali_s@apollohospitals.com

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